If you build it, will they come?  Colleges and universities are expanding their international program portfolios.  For new programs and activities to be viable, however, their target audience must hear about and connect with them.  Want to market a program or service to a particular international student or scholar group?  Interested in knowing more about similar programs offered by other institutions?  Contact the GO Group.  We will research any topic, then convert that research into custom marketing solutions.

 

Services include:

• Conducting interviews, focus groups, and surveys.

• Conducting feasibility reports, such as the suitability of your institution’s academic and student services for international students.

• Developing marketing materials (print, web, emails, videos, webinars, mailing lists) that target particular international audiences.

• Creating custom application incentives (scholarships, affiliate programs).

• Preparing first contact-to-enrollment communication plans.

• Attending conferences or fairs on your institution’s behalf, and/or serving as a point of contact for prospective students or university officials.

• Creating and managing application procedures, to include receiving and reading applications, evaluating credentials, and collecting and processing fee payments.